"Games are out-of-control experiments that reveal impossible truth and double-blind madness. Taking cog sci as an example, it is never enough to apply the insights of neuroscience and behavioral psychology to the craft of making more powerful game experiences. We must invite our players into the tent, we must give *them* some of what *we* are smoking, we must recognize that every game, from the smallest Sudoku puzzle to the largest imaginary universe, is a trip into unlicensed neuroscience and irresponsible behavioral psychology, a Stanford prison experiment we run on the make-believe jail of our own consciousness. Because you can never, ever be simultaneously inside and outside of your own head, you can never, ever look into the past and the future at the same time, you can never, ever be here now, and that’s exactly what games allow you to do."
